VR Retail Innovation Platform

Course Breakdown

Design entire store layouts in true-to-scale virtual environments. Easily adjust fixtures, signage, and displays to optimize customer flow and shopper experience.

Build, import, and test planograms with integrated tools. Seamlessly integrate with Blue Yonder (JDA) and experiment with multiple product assortment variations.

Conduct shopper behavior studies with real-time eye-tracking and dynamic heatmaps. Gain visual data on product engagement and browsing patterns.

Train staff using interactive digital twin simulations in a safe, controlled VR environment. Improve onboarding, soft skills, and familiarity with store operations and equipment.

Present retail concepts in immersive 3D. Navigate store environments, showcase planograms, and highlight innovations in a compelling, real-time format.

Experiment across various store formats, including grocery, club, mass, drug, and convenience. Test layout variations and gather insights without physical builds.
Overview

Designed for retailers, CPG manufacturers, and researchers, the VR Retail Innovation Platform is an all-in-one immersive solution that transforms how product and store innovations are planned, tested, and implemented. Featuring high-resolution virtual environments and a robust toolset, it accelerates retail innovation while reducing physical setup and research costs.

About The Course
The VR Retail Innovation Platform empowers retail teams to create, test, and present optimized store layouts and product assortments. Whether it’s for category management, shopper research, employee training, or retail presentations, users can build true-to-scale digital twins, run interactive studies, and gain actionable insights in a fraction of the traditional time. Eliminate costly lab setups, reduce time to market, and improve collaboration across teams and stakeholders.
Languages:

English

Device/Platform:

Browser-based, VR

Product Format:

Stand-alone

Media Type:

3D

Headset Availability:

HTC Vive Focus 3, Htc Vive Pro, HTC Vive XR Elite, Lenovo VRX, Meta Quest 2, Meta Quest 3, Meta Quest Pro, Pico Neo 3, Pico Neo 4, Pico Neo Pro

Tags:

Online, VR

Customization Available:

Yes

Content Creator:

ReadySet